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Blogging Technology That’s Changing the World

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Blogging is a buzzword the media uses to lump together many kinds of websites. From stay-at-home moms and side-hustlers to international brands, it seems “blogging” is used to mean anything on the News.

Blogging technologies have given a voice to many people that would otherwise never have their voices heard. It allows the world access to the opinions of a single person or a single person access to opinions from around the world.

As influential as bloggers are, there’s still not hard-definition of what one is, let alone a clear path of understanding how to become a blogger! This article examines some of the latest blogging platforms and the technologies behind them.

WordPress

WordPress holds a dominate portion of the blogging platform marketshare. In fact, WordPress powers more than 30% of the entire Internet. Their php-based technology is the defacto choice of small businesses around the world as well as personal bloggers. Their influence doesn’t stop there: WordPress is also used by Universities, Corporations, and even websites such as CNN.

Beneath the surface WordPress is really better described as a magnagement system than it is a blogging platform. Let’s be honest—a simple text editor could be considered a blogging platform. WordPress strives, and succeeds as being, much more that just a place to jot down your thoughts.

Some of the technology that makes WordPress shine is the extensible plugin system, a robust network of support for common issues, and a rich ecosystem of third-party themes and designs that can transform even the blandest of websites into a professional masterpiece in a few clicks.

Managed Web Hosting

The majority of webhosts may build their technology on the backs of the same giants (AWS, Azure, Digital Ocean, etc.) but their customer-facing experience is usually quite different. technologies such as Softaculous and CPanel make managing one’s website easier—but still far from easy.

Managed webhosting is a type of webhosting that allows bloggers to focus on writing and have someone else handled the technical side of things. This type of service is available in several flavors and can be customized to suit any site’s needs. Companies like Flywheel, WPEngine, and Pantheon are the defacto leaders of the best WordPress hosting companies but are hardly the tip of the iceberg with regard to manage hosting as an industry.

Companies like Medium.com have excelled by providing users a platform on which they can start a blog, build an audience, and even make a living if they’re dedicated. The key to their success has been a streamlined user experience, a vibrant online community of authors, and tools to help bloggers just starting out brand themselves.

Analytics Software

Remember the days of Geocities websites that all had a visitor counter at the bottom? Today’s blogoshpere is powered by technology that let’s webmasters know much more about their visitors than a simple head count. Tools like Google Analytics + Tag Manager are able to provide as granular a focus on user behavior as one might want.

How does this help bloggers you might ask? Imagine knowing which three articles receive the most of your traffic, which ten links are clicked the most often, and what your number one source of traffic is. That’s a powerful set of insights and only scratching the surface.

One strong argument for self-hosted blogs is the ability to add customized tracking technologies. Sites like WordPress.com, Medium, and Blogger.com only allow for minimal tracking. Sure, many premium options give finer levels of control but then you start paying money for something that’s largely supports free users.

Looking at the Future

Where is the future of blogging headed? It’s hard to say. We’ve been in a period of hedonistic literary excess by many accounts. The Internet is fuller of meaningless content than ever before. Experts suggest that as much of 60% of all Internet traffic is bot related—and they haven’t even started to create content yet! The rise of machine learning able to produce life-like images and even write articles is a scary premise. They won’t likely figure out how to configure Google Analytics to track online conversions until they reach sentience though, so don’t worry too much about your readership!


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