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Samsung sweeps 40% of global DRAM market

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Benefitting mainly from a large increase in 35nm products, DRAMeXchange estimated that Samsung’s bit growth should have been nearly 10% for 2Q11. Moreover, product quality was not seriously affected by the migration process, which further aided Samsung’s revenue and market share figures, and was also an indication that decline in spot price had had limited effect on the Korean company.As for Hynix, affected mainly by short-term capacity loss from technology migration and a previous quality issue with a small batch of 44nm products, their revenue and market share had remained roughly the same as it was in the previous quarter.Looking towards 3Q11, Hynix hopes that end client certification of the 38nm process will proceed smoothly as they aspire to begin shipping by the end of 3Q11. Their strategy of increasing the proportion of mobile and server DRAM remains unchanged, and the company is expected to have healthy results even in the face of the falling DRAM price storm.As Japanese manufacturer Elpida had a higher proportion of products on the spot market, they were more noticeably affected by the decrease in spot price. Fortunately, benefitting from the addition of Powerchip’s output since June, their revenue increased 4.8% from the previous quarter, and market share grew by 1% to 14.4%.However, as Elpida had a higher proportion of spot market shipments than other companies, they were still in the red in terms of profit. As for Micron, while their financial report showed that they are profitable, the company’s revenue and market share decreased by 7.1% and approximately 1% respectively from last quarter. The decline was mainly attributed to a lower than expected yield rate from the 42nm process.Additionally, they were about half a year behind other international manufacturers in the adoption of advanced processes. Looking towards 3Q11, conclusions can only be drawn about Micron’s future market share after observing whether or not the 42nm process yield rate improves and if there is significant progress on 37nm product samples deliveries.© DRAMeXchangeAs for Taiwanese DRAM makers, Powerchip Semiconductor Corp., now part of the Elpida camp, has officially become Elpida’s commodity DRAM foundry since June. Powerchip’s output for the end of 2Q11 has already been totaled into Elpida’s sales, leading to a revenue of USD 210 million for the Taiwanese manufacturer, a nearly 90% decrease compared to the previous quarter.In 2H11, Powerchip has withdrawn completely from the branded DRAM market, capitalizing on the opportunity to transform into a non-DRAM product OEM. As for Nanya, sales for 2Q11 increased 9.7% from the previous quarter, mainly benefitting from a 17% increase of 42nm process products.In regard to Winbond, as they had entirely withdrawn from the commodity DRAM market and were focusing on production of more profitable specialty DRAM, their revenue increased 2.1% from last quarter. In the future they will focus on product profitability.ProMOS decreased wafer start volume due to insufficient cash for purchasing materials. As a result of such financial difficulties, ProMOS’ revenue and market share fell 24.5% and 1.3% respectively, and their effect on the DRAM industry will be insignificant.


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